iRevMed
A company processing 900+ insurance claims a day had a single-page WordPress template. In four weeks, it became a 12-page enterprise web platform — designed, written, and engineered by one person.
Architecture & Thought Process
iRevMed operates at real scale — 3,000+ certified professionals, 900+ insurance claims processed daily, HIPAA-compliant infrastructure across the US and UAE. Their old WordPress site told none of that story. A single scrollable page, generic stock imagery, accordion drawers hiding 12 distinct services, and no consistent brand language. When a hospital administrator or billing director landed on that site after a referral, the gap between iRevMed's actual capability and the impression the site made was costing them credibility before a single conversation happened.
The first decision was structural: bury nothing. Every service got its own dedicated page with a distinct URL, targeted headline, and proof layer built from iRevMed's own metrics — 98%+ coding accuracy, 35% reduction in claim denials, 21% RAF score lift within 12 months. A hospital's radiology director searching for teleradiology support shouldn't land on a generic homepage and hunt through a drawer menu. They should land on a page built specifically for them. That's what the new information architecture delivers.
I handled the full copywriting from scratch. Healthcare buyers — CMOs, billing directors, practice managers — don't respond to generic SaaS language. Every page was written in the vocabulary of their actual decisions: denial management, prior authorisations, HCC coding accuracy, AR days. The copy earns trust before the design does.
On the engineering side, the stack — Next.js App Router, TypeScript, Tailwind CSS v4 — was chosen for performance and longevity, not convenience. A custom-coded blog — no CMS, no plugins, no recurring platform cost — is built directly into the Next.js architecture and updated weekly by me. Every post is hand-written and structured for healthcare search intent, building the organic presence iRevMed needs to reach practice managers who aren't already in their network. The contact form routes leads directly to the client's inbox. Meta Pixel is installed and configured, so the moment iRevMed decides to run paid campaigns, the attribution infrastructure is already in place. The site doesn't just look enterprise-grade — it's built to operate like one.